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“To Connect the world by its Roots”, by breaking the Geographical barriers with the advent of Geographical Indications tagged products so that a consumer in France can relish an authentic GI Tagged spice from India and a consumer in India can savor the Champagne from the Champagne region of France. Hence our motto “from the very Land to your Hand”.

Our ambition is to create a happy Family, a happy Village, and a strong rural India, resulting in a vibrant consumer world.


1.To provide Consumers worldwide, with an access to authentic GI tagged products at a competitive price with unblemished Taste, Quality, and its Uniqueness.

2.To address the core issues of National development by promoting Agriculture and allied activities and by encouraging crafts and skills from a definite Geographical territory and provide emphasis to small and marginal farmers, artisans, women, and rural youths.

3.To Increase Production and Manufacturing of GI tagged products.

4.To Impart Ideals, respect Ideas, Enhance Creativity and to Encourage employees to play an Indispensable role in the process of National development by establishing a strong work ethic. We are determined to ensure that our employees get Job Satisfaction and attain Self Actualization

“We will accomplish our Mission statements within the ambit of resolutions of World Trade Organization(WTO) and the framework of National and International laws on Geographical Indications”