1. To provide Consumers worldwide, with an access to authentic GI tagged products at a competitive price with unblemished Taste, Quality, and its Uniqueness.
2. To address the core issues of National development by promoting Agriculture and allied activities and by encouraging crafts and skills from a definite Geographical territory and provide emphasis to small and marginal farmers, artisans, women, and rural youths.
3. To Increase Production and Manufacturing of GI tagged products.
4. To Impart Ideals, respect Ideas, Enhance Creativity and to Encourage employees to play an Indispensable role in the process of National development by establishing a strong work ethic. We are determined to ensure that our employees get Job Satisfaction and attain Self Actualization